Refund Protect's
Case Study
See how we’ve solved challenges for seated venues, timed ticketing and general admission events.
Refund Protect
As a white-label ticketing platform that powers thousands of events each year, TicketSocket is built on the promise of control—control over branding, revenue, and customer data. But with rising demand for flexibility in the live events space, TicketSocket saw an opportunity to add value not just for event organizers, but also for attendees.
By partnering with Protect Group to offer Refund Protect, TicketSocket introduced an optional refundable ticket upgrade that enhances buyer confidence, reduces friction at checkout, and creates a brand-new revenue stream for organizers—all while preserving full brand alignment and ownership.
Challenge
Event Organizers Need More Than Just Software—They Need Value Adds
Event creators are under increasing pressure to meet consumer expectations around flexibility and peace of mind. At the same time, organizers are looking for ways to increase revenue without raising prices. TicketSocket needed a way to offer added value to both sides of the equation.
Our Solution
Seamless Refundable Ticket Option
By integrating Protect Group’s Refund Protect directly into the TicketSocket checkout flow, clients gained the ability to offer full ticket refunds in the event of illness, travel issues, or other covered circumstances. This gave attendees confidence to purchase early—and gave organizers a new source of incremental income.
White-Label Customization
The Refund Protect widget was embedded in each client’s white-labeled checkout experience. From styling to wording, everything remained fully aligned with each brand’s identity—ensuring that flexibility didn’t come at the cost of control.
Challenge
Any Add-On Must Be Seamless and Scalable
TicketSocket serves hundreds of enterprise clients across thousands of event pages. To succeed, the Refund Protect integration needed to be fast, scalable, and non-disruptive to existing checkout flows.
Our Solution
Low-Lift Integration with Strategic Support
Protect Group worked directly with TicketSocket’s product and integration teams to ensure a smooth technical rollout. Together, the teams coordinated widget design, early testing, and launch timing to align with peak sales periods—maximizing adoption from day one.
Pulse Reporting Dashboard
Organizers could monitor Refund Protect performance in real time through Protect Group’s Pulse Dashboard, offering insight into upgrade volume, revenue generated, and customer behavior across all ticket types.
Challenge
Trackable, Tangible Results Were Critical
TicketSocket needed more than just a feature—they needed measurable results to prove value to their clients and validate Refund Protect as a revenue driver.
Our Solution
$350,000+ in Additional Revenue (and Counting)
In 2024 alone, over 37,000 customers upgraded to Refund Protect across TicketSocket’s platform—resulting in a 16% average conversion rate and generating more than $350,000 in additional revenue. For many organizers, this added income came without any extra operational lift.
Results
37,470 Customers Protected
Across TicketSocket’s network, thousands of attendees opted for refundable tickets—reducing anxiety and improving customer trust at checkout.
$350,000+ in New Revenue for Organizers
Organizers enjoyed a completely new revenue stream—automatically generated through opt-in ticket upgrades.
16% Conversion Rate Across Events
The Refund Protect feature consistently converted at a high rate, demonstrating strong buyer demand for refundable options.
Fully White-Labeled, Zero Disruption
Organizers maintained full control of their brand and checkout UX—while adding a feature that directly increased satisfaction and sales.
Testimonial
“Partnering with Protect Group has allowed us to give clients the ability to offer protection on tickets for their events. It’s a value-add that boosts customer trust and supports event organisers’ bottom line.”
— Justin Cort, Customer Premiere & Enterprise Account Manager at TicketSocket
👉 Want to increase revenue while offering more flexibility to your attendees? Learn more at TicketSocket.com or reach out to your Account Manager today.
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