FIBA’s Case Study
See how we’ve solved challenges for seated venues, timed ticketing and general admission events.
FIBA
Founded in 1932, FIBA, the International Basketball Federation, is the world governing body for basketball. The FIBA Basketball World Cup tournament, which takes place every 4 years, has historically been limited by local third-party ticket vendors that have created challenges for the brand, global partners and individual ticket buyers. Adding to these obstacles was the logistics of managing a tournament that would simultaneously take place in five venues across three nations.
The organization turned to TicketSocket for a robust solution that would be the pinnacle of sports ticketing on a global scale. FIBA Secretary General Andreas Zagklis said: “We are very proud and extremely satisfied with the fact that this was the most followed FIBA Basketball World Cup ever and attracted those record levels of engagement.”
Challenge
Centralized Ticketing System
Using limited local ticketing providers for 5 venues across Philippines, Japan
and Indonesia meant a lack of branding uniformity through the ticket buying process.
Our Solution
White Labeled Experience
Seamless ticket page navigation between countries with custom branding.
Branding trust drove 90% of ticket buyers to voluntarily supply demographics.
Ticket buying journey ran through the FIBA website and maintained brand integrity throughout.
Total ticket buyer transparency.
Challenge
Only Physical Ticketing Experience
Physically printed tickets drove restricted presale timing and partner ticket distribution issues.
Our Solution
Digital Ticketing Across Multiple Devices
For the first time ever FIBA opened pre-sales over a year prior to the WorldCup.
Personal ticket buyers could manage and use their tickets right from their device or print from home.
Elimination of box office wait times to claim/purchase
tickets Integrated multiple payment processors to provide
local familiarity.
Customer Accounts allowed bulk ticket management with instant global ticket distribution to guests.
Challenge
Customer Data Not Available
The lack of any proprietary ticket buyer database was preventing FIBA from future engagements with 2023 World Cup ticket holders.
Our Solution
Database
For the first time FIBA had control over their ticket buyer database.
Exclusive to FIBA and no 3rd party marketing to their database.
Segmentation of buyers based on custom questions at checkout.
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