WOI’s Case Study
See how we’ve solved challenges for seated venues, timed ticketing and general admission events.
World of Illumination
Welcome to a realm where innovation thrives and creativity knows no bounds.
At World of Illumination, they don’t just raise the bar, they set the standard. Led by visionary dream
shapers and magic makers, they craft uniquely themed experiences that tell stories, raise awareness,
educate, and inspire. This is where memories are made, in the fusion of light and sounds that ignite sparks
of inspiration, fueling the human spirit to reach new heights.
Through the successful implementation of TicketSocket’s solutions, World of Illumination has not only
overcome operational challenges but has also elevated the attendee experience to new heights. The event
series continues to flourish, with each solution serving as a stepping stone that smoothes the creation of
unforgettable experiences for all who visit.
Challenge
Onsite Capacity Management
Onsite managers needed a reliable way to monitor and manage event capacity.
Our Solution
Analytic Reports
Utilizing our Advanced Analytics reporting for onsite managers enabled them to oversee real-time attendance and capacity, ensuring a smooth operation and adherence to safety regulations.
Challenge
Automated Ticket Buyer Communication
World of Illumination wanted to engage ticket buyers in email and sms communications that was tailored to their customers’ show selection as well as their attendance date and time selection to create a cohesive and 1:1 marketing feel for their customers.
Our Solution
Data Integration
TicketSocket’s deep data integration with ActiveCampaign CRM enabled personalized communication strategies like automated “Know Before You Go” messages, post-attendance surveys, weather and traffic delay updates, enhancing customer experience and fostering stronger engagement for the WOI team.
Challenge
Purchase Flow Add-On Capability
Lack of add-on capability during customer checkout hindered upsell opportunities.
Our Solution
Enhanced Checkout Boosts Add-On Sales
Our easy add-on upsell feature during checkout flow saw a large increase in conversions, offering effortless customization and seamless purchasing of add-ons, ultimately enhancing the overall ticket buying experience.
Challenge
Account Manager Support
With event expansion, dedicated customer support became essential.
Our Solution
Enhanced Support for World of Illumination
We provided World of Illumination with dedicated account manager support, ensuring swift issue resolution and maintaining a high level of service, resulting in improved customer satisfaction and retention.
Challenge
Onsite Check-In Experience
Inefficient check-in process with no way to restrict early guest check-ins hampered event flow.
Our Solution
Upgraded System Improves Flow
Upgrading the check-in system to include time-specific entry improved flow and reduced congestion, ensuring a smoother and more organized check-in experience for attendees.
Challenge
Post-Purchase
Ticket Changes & Add-Ons
This was time consuming for World of Illumination’s customer service team to accommodate customers requests to change their ticket time slots or add-ons.
Our Solution
Empowering Customers Saves Time
Empowering customer’s to do add-ons themselves saved the team a lot of time, which allowed them to focus on creating a better customer experience on site.
A Tailored Solution for a
Complex Set of Common Challenges
Purchase Flow
Ensuring a smooth ticketing experience was crucial for customer satisfaction.
Our eye-catching UI directs purchaser attention to time selection, instilling urgency based on remaining inventory, resulting in higher conversion rates.
Pre sales
Low pre-sale demand.
Unique redemption portal for pre-sale drove a substantial increase in pre-sales, building additional attention for the event.
API Flexibility
The existing platform lacked adaptability to meet evolving technological needs.
Enhancing the event platform with a robust API tech stack provided flexibility for seamless integration and scalability, enabling World of Illumination to innovate and grow their events without constraints.
White Label Ticketing
World of Illumination sought a solution aligned with their branding.
We crafted a custom white-label ticket buying site, offering a branded, cohesive experience that resonates with the World of Illumination brand identity.
Up Next
Let’s get you a demo!
Explore TicketSocket, or create an account and start elevating your events. You can also contact us to design a custom package for your business.