Spartan’s Case Study
See how we’ve solved challenges for seated venues, timed ticketing and general admission events.
Spartan Race
Founded in 1932, FIBA, the International Basketball Federation, is the world governing body for basketball. The FIBA Basketball World Cup tournament, which takes place every 4 years, has historically been limited by local third-party ticket vendors that have created challenges for the brand, global partners and individual ticket buyers. Adding to these obstacles was the logistics of managing a tournament that would simultaneously take place in five venues across three nations. The organization turned to TicketSocket for a robust solution that would be the pinnacle of sports ticketing on a global scale. FIBA Secretary General Andreas Zagklis said: “We are very proud and extremely satisfied with the fact that this was the most followed FIBA Basketball World Cup ever and attracted those record levels of engagement.”
Challenge
Lack of White Label Registration System
Spartan Race had limited control over their brand presentation and user experience, along with insufficient ownership of their customer data and financial transactions. This resulted in a disjointed brand experience for users and a reliance on third-party financial systems.
Our Solution
White Labeled Experience
The white label system was designed to fully integrate with Spartan Race’s branding. This meant that every aspect of the registration interface, from visuals to user interaction, resonated with Spartan Race’s brand identity, ensuring a consistent brand experience for users.
Data Ownership
TicketSocket provided Spartan Race with complete ownership and control over their customer data. This aspect was crucial for developing marketing strategies, understanding customer behavior, and enhancing personalized communication.
Financial Control
The system allowed Spartan Race to have direct control over their financial transactions. This means that payments from registrations went directly to Spartan Race, providing them with immediate access to their funds and reducing dependency on third-party financial handlers.
Challenge
Express Checkout Process
The absence of an express checkout process meant a longer and less efficient registration experience, with participants needing to enter payment details for each registration, impacting user convenience and lowering conversion rates.
Our Solution
Digital Ticketing Across Multiple Devices
Payment Information Storage
TicketSocket developed a feature that allowed registrants to securely save their payment information. This facilitated a quicker checkout process for repeat customers, as they didn’t need to enter their payment details for every new registration.
Streamlined Checkout
The express checkout was designed for speed and efficiency. By minimizing the number of steps and simplifying the user interface, the checkout process became more user-friendly and less time consuming, thereby improving the overall user experience and increasing conversion rates.
Challenge
Poor Connectivity at Event Locations
Poor connectivity posed significant issues at event locations, hindering on-site registration capabilities and causing difficulties in maintaining up-to-date and synchronized participant data. These challenges affected the overall efficiency, user experience, and the financial and data management aspects of Spartan Race’s registration process.
Our Solution
Registering in Remote Areas
Once connectivity was re-established, the information collected via the offline kiosk mode was seamlessly integrated into the main system. This ensured that all data was synchronized and up-to-date, maintaining the integrity of Spartan Race’s registration and participant data.
Other Challenges Spartan Had.
Streamlined Multi-Step Checkout Process
This allows multiple registrations in a single order, simplifying the registration process for events, making it more user-friendly and efficient.
Varied Local and Installment Payment Choices
The integration of various ‘buy now, pay later’ payment options (Sezzle and Klarna), lowers the upfront price commitment, there by increasing conversion rates.
Boosted Conversion with White Label Checkout
Maintains brand consistency with SSO, saved payment methods for seamless user experience, enhancing convenience, and potentially boosting conversion rates.
Boost Marketing
Our platform offers extensive API customization, providing users with unparalleled control and flexibility. Seamlessly integrate with third-party systems and tailor functionality to meet specific needs, ensuring adaptability and future-proofing your technology investments.
Up Next
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