SDIBS Case Study
See how we help large-scale festivals and international events streamline operations, boost attendance, and deliver seamless guest experiences.
San Diego International Boat Show
The San Diego International Boat Show brings together boating enthusiasts from around the world to celebrate life on the water. With a passion for adventure, craftsmanship, and community, the show creates an unforgettable experience where innovation meets tradition.
We believe that time on the water connects us to something deeper — inspiring freedom, exploration, and a shared love for the marine lifestyle.
Challenge
Lack of White Label Registration System
Using another ticketing system, the San Diego International Boat Show (SDIBS) struggled to deliver a fully branded online ticketing journey. The system lacked white-label capabilities, which diluted their premium event image and left organizers without control over the customer experience from purchase to entry.
Our Solution
White Labeled Experience
TicketSocket delivered a seamless, fully branded ticketing platform that integrated with SDIBS’s look and feel. This gave organizers complete control over visuals and customer interactions, ensuring a premium, consistent experience from the moment tickets were purchased to the moment guests stepped onto the docks.
Data Ownership
TicketSocket gave the San Diego International Boat Show full ownership and control of their customer data — a critical advantage for shaping marketing strategies, gaining insights into attendee behavior, and delivering more personalized communication and promotions.
Financial Control
The system gave the San Diego International Boat Show direct control over all financial transactions, ensuring that ticket sales revenue flowed straight to them. This provided immediate access to funds and reduced reliance on third-party financial processors or intermediaries.
Challenge
Complex Exhibitor & Sponsorship Management
With over 150 exhibitors and sponsors, SDIBS faced challenges distributing complimentary tickets and promo codes efficiently. Their previous system didn’t offer the flexibility or tools needed to personalize and automate this process—leading to manual work and missed opportunities for partner satisfaction.
Our Solution
Exhibitor & Sponsor Management Tools
A Tailored Approach to Their Unique Needs
TicketSocket provided tailored solutions for managing 150+ exhibitors and sponsors, including personalized promo code allotments and automated distribution. This simplified internal operations, strengthened exhibitor relationships, and reduced manual workload.
Challenge
Insufficient Onsite Support & Operational Stability
Without onsite support from their prior provider, the SDIBS team was left to manage box office, scanning, and check-in logistics on their own. When technical issues or internet outages arose, they had no safety net—risking long lines, frustrated attendees, and lost revenue.
Our Solution
Onsite Support & Backup Systems
TicketSocket deployed onsite staff and hardware—including Zebra TC26 scanners and a new standalone scanner app—to streamline check-in. When a major local internet outage occurred, the TicketSocket team sprang into action, setting up Starlink backup internet within 30 minutes to keep box office and scanning operations running without interruption.
Results That Made Waves for SDIBS
40% Increase in Attendance
By streamlining online sales, exhibitor ticketing, and onsite operations, SDIBS saw a 40% surge in attendance — drawing bigger crowds and delivering a stronger return on investment.
Top 10 Boat Show Recognition
SDIBS was named one of USA Today’s Top 10 Boat Shows, earning national recognition and elevating its reputation as a must-attend event for boating enthusiasts.
Faster Check-In, Happier Guests
With faster onsite check-in, reduced wait times, and fewer customer service issues, SDIBS created a smoother, more enjoyable experience for attendees and exhibitors alike.
Expanded Multi-Year Partnership
Thanks to outstanding results, SDIBS expanded its partnership with TicketSocket to include the Newport Beach and Chicago International Boat Shows — setting the stage for long-term success.
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