Traditional digital marketing strategies, such as e-mail and paid ads, are seeing lower success rates. However, influencer marketing is on the rise. Consumers are more likely to buy when they see someone they know and trust endorse the product. E-commerce sites are taking advantage of this by having customers share their purchases with friends. This form of word-of-mouth marketing is growing as more direct marketing declines.
TicketSocket’s CEO, Mark Miller, recently wrote an article for IQ Mag sharing his thoughts on this shift from traditional marketing to influencer marketing and how influencer marketing can revive traditional marketing tactics.
TicketSocket noticed this trend year’s ago and created a unique widget that turns all buyers in influencers, radically improving your overall reach and marketing database. Reach out to the TicketSocket team to see this widget in action and what kind of results our clients are seeing.