It’s no longer a question of whether the sports industry has entered the era of big data, but one of how great the impact.
As we enter 2020, the answer appears to be somewhere between revolutionary and transformative.
Let’s take a look at this past decade:
But with more advanced technology comes greater responsibility and more questions the industry must answer.
The bottom line is that if your organization is not serious about data use, its competitors are and they will win. It’s important to get strategic with your organizational goals and find ways that data can help. We’re past the stage where just gathering the information will make your organization seem innovative; data should be used to drive results, ultimately winning games, engaging fans and driving revenue.
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|Purpose/Activity||Type of Personal Data||Lawful basis for processing|
|To process your payment to purchase tickets from an Event Host||Credit/debit card details||Legitimate interests – to process your payment to the Event Host to complete your ticket purchase|
|To register you as a new customer and to create and maintain your account||Name, email address, address, username, password, date of birth, and phone number||Performance of a contract between you and Event Host|
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(a) Manage payments, fees and charges; and
(b) Collect and recover money owed to us
|Name, email address, address, date of birth, phone number, credit/debit card details and transaction history.||Performance of a contract between you and Event Host|
Necessary for our legitimate interests (to recover debts due to us)
|To manage our relationship with you which will include:|
(b) Asking you to provide feedback
|Name, username, email address and transaction history.|| |
Necessary to comply with a legal obligation
Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)
|To deal with any enquiries, correspondence, concerns or complaints you have raised||Name, username, email address, and information about the issue raised||Legitimate interests – to allow us to respond and deal with any queries, correspondence, concerns or complaints raised by you|
|To administer and protect our business and the Website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)||Name, username, email address, standard web log entries that contain your IP address, page URL, browser plug-in types and versions, device information and identifier, operating system information, and timestamp||Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)|
Necessary to comply with a legal obligation
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|To use data analytics to improve our Website, products/Services, marketing, customer relationships and experiences||Name, username, email address, standard web log entries that contain your IP address, page URL, browser plug-in types and versions, device information and identifier, operating system information, and timestamp||Necessary for our legitimate interests (to define types of customers for our products and Services, to keep our Website updated and relevant, to develop our business and to inform our marketing strategy)|
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