Over the last year and a half, you have undoubtedly seen an uptick of website popups and emails from brands about new privacy policies. Most of these are the result of GDPR (General Data Protection Regulation), a set of frameworks instituted by the Euoropean Union. GDPR went into full effect in May of 2018 and can levy fines into the billions for noncompliance.
The regulations have a wide-ranging set of impacts – and not just for businesses in Europe.
So, what does this mean for your business and what can GDPR tell us about the future of digital privacy?
While the regulations provide a single set of rules for companies doing business with EU members, this can also apply to companies serving EU citizens. With similar changes potentially crossing the pond to the United States, now is a good time to think about your data collection and management strategy.
While the full set of regulations are complex, GDPR boils down to giving users increased control of their personal data. The definition of ‘personal data’ has expanded from basic things like names, email addresses and credit card numbers, to seemingly less sensitive info like IP addresses.
These regulations also provide users more rights to have their data removed, provided that it serves no significant purpose.
So, companies need to clearly articulate what data is being collected, and what is being done with it. There has never been a better time to evaluate what you (or your technology partner) is doing with collected data.
If you still need a reason to give this attention, a similar law has been passed in California, and tech heavyweights such as Apple’s Tim Cook have pressed for a GDPR-like law for the U.S. Meanwhile, the latest Pew Research statistics show that nearly 80% of Americans have concerns over data usage.
All of this underscores the need to protect your collected information and work with a partner like TicketSocket. We at TicketSocket are transparent about how we collect and use data. With TicketSocket, you can control all that is done with collected data, which now more than ever is essential for both marketing efforts and legal compliances
Cookie Name | Purpose | ||
adroll adroll_fpc adroll_shared | These cookies are used to identify visitors across visits and devices. They are used by AdRoll.com to allow us to engage in real-time bidding for our advertisements so that we can present relevant advertising on third party sites. | ||
ar_v4 | This cookie is associated with the DoubleClick advertising service from Google, and helps tracking conversion rates for ads. | ||
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cli_user_preference | The cookie is used to store the yes/no selection the consent given for cookie usage. It does not store any personal data. | ||
viewed_cookie_policy | The viewed_cookie_policy cookie is set to “yes” when the Cookie law info bar has been viewed and accepted. The cookie is used to store whether or not you have consented to the use of cookies. It does not store any personal data. | ||
Purpose/Activity | Type of Personal Data | Lawful basis for processing |
To process your payment to purchase tickets from an Event Host | Credit/debit card details | Performance of a contract between you and Event Host |
To register you as a new customer and to create and maintain your account | Name, email address, address, username, password, date of birth, and phone number | Performance of a contract between you and Event Host |
To process and deliver your order for our Services including: (a) Manage payments, fees and charges; and (b) Collect and recover money owed to us | Name, email address, address, date of birth, phone number, credit/debit card details and transaction history. | Performance of a contract between you and Event Host Necessary for our legitimate interests (to recover debts due to us) |
To manage our relationship with you which will include: (a) Notifying you about changes to our terms or Privacy Policy | Name, username, email address and transaction history. | Necessary to comply with a legal obligation Necessary for our legitimate interests (to keep our records updated and to |
(b) Asking you to providefeedback | study how customers use our products/services) | |
To deal with any enquiries, correspondence, concerns or complaints you have raised | Name, username, email address, and information about the issue raised | Legitimate interests – to allow us to respond and deal with any queries, correspondence, concerns or complaints raised by you |
To administer and protect our business and the Website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) | Name, username, email address, standard web log entries that contain your IP address, page URL, browser plug-in types and versions, device information and identifier, operating system information, and timestamp | Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) Necessary to comply with a legal obligation |
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you | Name, username, email address, standard web log entries that contain your IP address, page URL, browser plug-in types and versions, device information and identifier, operating system information, and timestamp | Consent, when required Necessary for our legitimate interests in providing our website and promoting our business |
To use data analytics to improve our Website, products/Services, marketing, customer relationships and experiences | Name, username, email address, standard web log entries that contain your IP address, page URL, browser plug-in types and versions, device information and identifier, operating system information, and timestamp | Necessary for our legitimate interests (to define types of customers for our products and Services, to keep our Website updated and relevant, to develop our business and to inform our marketing strategy) |
To make suggestions and recommendations to you about products or Services that may be of interest to you | Your name and emailaddress | Consent, when required Necessary for our legitimate interests in providing our website and promoting our business |
This is an necessary category.
This is an non-necessary category.